Ardene Foundation has responded to the Fort McMurray fires by launching a donation campaign to support the affected communities, many of whose homes have been destroyed. As proud longstanding members of the community, with locations in Fort McMurray and across Alberta, Ardene is committed to doing its part in more ways than one. The donation campaign began with a pledge to the Canadian Red Cross Alberta Fires Appeal, and shortly after, developed into a drive to collect $1 donations from shoppers in all 333 stores nationwide. Together, with the generosity of their customers, the company has raised $62,651. In addition to donations, Ardene has taken a decision to present gift cards and unemployment assistance directly to affected team members.