Whether you’re a team of one or a team of many, social media is an essential communications tool. In today’s social media world, every supporter is a potential reporter and every employee is a potential marketer. Social media offers nonprofit organizations an unrivalled opportunity to speak directly to the people most likely to be interested in supporting their mission. These tools also make it easy to conduct market research and track awareness of issues and causes. The challenge is that with so many social media tools to choose from, how do you choose the right tools? And with limited time to work with, where do you start?